This recently released report from my friends over at GreenBiz.com! Check it out!
The State of Green Business in 2008: Are We Swimming, Treading or Sinking?
By: The Editors of GreenBiz.com
In this landmark report, Joel Makower and the editors of GreenBiz.com answer the question: How are U.S. businesses doing in their quest to be more environmentally responsible? It introduces the GreenBiz Index, 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies: carbon, materials, energy, and toxics intensity, clean-tech investments, e-waste recovery, paper use, employee commuting, and more.
OAKLAND, Calif., Jan. 30, 2008 -- Hardly a day goes by without a company proclaiming their intent to slash energy consumption, reduce waste or take some other bold action to green their operations or products.
The wave of announcements is dizzying. It made the editors at GreenBiz.com wonder: Is this is just lip-service, or is the adoption of green business practices really growing?
The group embarked on a journey to solve this mystery using data on a slew of indicators comprising the GreenBiz Index, part of the inaugural "State of Green Business 2008" report released today. The conclusion: Environmental performance overall in the U.S. is gradually advancing, but often not at the pace needed to offset economic growth or avoid the worst effects of climate change.
"The state of green business is improving, slowly but surely, as companies both large and small learn the value of integrating environmental thinking into their operations in ways that align with core business strategy and bottom-line goals," says Joel Makower, executive editor of GreenBiz.com. "Green business has shifted from a movement to a market. But there is much, much more to do."
Makower and his fellow editors at GreenBiz.com compiled a set of indicators measuring various aspects of green business, ranging from paper use and toxic emissions to building energy use and employee commuting. The group then assigned each indicator a symbol to represent progress: a "sinking," symbol means a measure is losing ground; a "swimming" icon indicates progress is being made; and a "treading" symbol shows an indicator holding its own.
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