By Joel Makower
A repost from my friends at GreenBiz.
Green marketing isn't going so well. At least, that's my take, based on watching the trials and tribulations of both large and small companies as they try to make inroads into the green marketplace.
It's not for lack of trying. While there are no definitive metrics for green marketing, it's hard to miss the uptick in activity, with everyone from Clorox to Chevy waving the green flag. Green ads are everywhere these days -- but so, too, are claims of "greenwashing," a vague term levied by just about anyone, it seems, on just about any company making any green claim.