PURCHASE, NY — PepsiCo, which produces Aquafina brand bottled water, announced on October 14 that it is cutting 3,300 jobs and closing as many as six plants in part because of decreased bottled water sales.
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A volatile economy, coupled with concern for the environment, has hurt the sale of bottled beverages, with more customers reporting that they reuse bottles and have cut back on consuming bottled beverages.
Information Resources, a research firm, told the New York Times that the sale of water filters has increased 16 percent in the first half of the year, according to the article.
An increase in national sales would require PepsiCo to come up with a “breakthrough” new product, according to Indra Nooyi, PepsiCo’s chief executive. An upcoming beverage made with a natural, low-calorie sweetener derived from the stevia plant may prove to be that product, Pepsi has said.
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