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By Jennifer Steinhauer
It is a nibble weird that a guy who describes his relationship to Christmas as “hostile” runs around greater Los Angeles in a floppy red Santa hat and answers his iPhone, “Merry Christmas, this is Scotty Claus!”
But bummed as false merriment and gift obligations render him, Scott Martin — landscape architect and tree hugger in a literal sense — was unnerved by the sight of post-Christmas trees lying about like so much discarded sausage casing.
What people really ought to do, he reasoned, was rent a Christmas tree, and return it, alive, to the nursery after the season.
Mr. Martin’s idea, enabled by a rotten economy that made his free time greater and his potential labor pool deeper, is now manifest in his new business delivering live, potted Christmas trees that are taken away once the toys have been unwrapped and, possibly, already broken, and the New Year’s confetti has been swept away.
Rentable Christmas trees, which have been tried in Oregon and a smattering of other places over the years, are a perfect match for Los Angeles, he said, where Christmas trees have “an image issue,” and escaping a drive through traffic with a tree strapped to a car roof is especially welcome.
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To rent a tree, a customer visits Mr. Martin’s Web site, livingchristmas.com, picks out a tree from among several varieties and then awaits delivery. Delivery days are determined by geography, to save time and gas. Prices range from $50, for a two-to-three-foot number, up to $185 for something bigger. While two weeks is the recommended length of stay for a live tree in a house, Mr. Martin lets his customers keep them for three.
The tree is then picked up to join its evergreen cousins; they will summer together on industrial properties where Mr. Martin rents space for pennies on the dollar to house his inventory. People who want the same tree next year ask for it to be tagged with their name, so it might return next December, taller.
Extra-credit points: The delivery trucks run on biodiesel; the trees are cared for by adults with disabilities; the drivers will pick up donations for Goodwill and used wrapping paper for recycling; and the Web site also sells eco-friendly, fair-trade ornaments.
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