Thanks to Alison K. for this article!
Posted by Suzanne Blecher
According to a Gallup poll released last year, pollution of drinking water is Americans’ primary environmental concern. With the risk of diseases associated with contaminants sometimes found in drinking water, marketers are creating solutions.
Atmospheric Water Systems has introduced a $1,595 dehumidifier/purification unit that bypasses water pipes, pulling moisture from the air and sending it through a filtration process. Last year Wellness Enterprises launched a portable water bottle with a filter built into the straw that claims to remove chlorine and lead. New York-based Green Depot sells the $650 Aquaovo Ovopur, a filtered dispenser resembling a giant porcelain egg.
Marketing opportunities stem from the average per capita consumption of bottled water dropped an estimated 3.5 percent last year from 2008, according to Beverage Marketing Corp. The recession and environmental concerns regarding plastic bottles have hurt. According to a US Congressional Report, bottled water producers are not required to notify the public of contamination and are not required to use certified labs in testing.
So what is a brand to do? Aquafina has introduced an Eco-Fina bottle using 50 percent less plastic than their 2002 bottle. Fiji is working to become carbon negative and commissioning to save Sovi Basin rainforest in Fiji. The Dasani PlantBottle is made of up to 30 percent plant-based materials.
For those of us who care more about the water in the bottle than the bottle itself, there is still work to do. And water brands should take notice.