GreenIQ is an online calculator that measures how green a consumer is by taking their carbon emissions and green lifestyle choices into account when calculating their GreenIQ.
Unlike traditional carbon-only calculators, Green IQ also takes an individual's daily eco decisions into account in order to emphasize the impact that small but significant choices make. In other words, you can offset some of your environmental impact created by the big ticket carbon items into account- like transportation and power, by making ecocentric choices in all areas of your life- like recycling, oxygenated faucets, turning off the water when brushing your teeth, and buying locally grown food.
Similar to a restaurant guide, which takes food, decor, and service into account- totaling a restaurant's Rating; Green IQ takes transportation, home and lifestyle into account to calculate the carbon emissions and environmental footprint of each individual- totaling an individual's GreenIQ.
Green IQ’s mission is to show consumers that every little bit counts and that doing your part can and will help in the fight against global warming. GreenIQ is not into making people feel bad about what, for many, are major carbon emitting non-negotiables- like long car commutes and air travel. Instead GreenIQ shows them the areas in their life where change CAN easily be made. The last thing GreenIQ would want to do is make someone feel that their recycling or water conserving is pointless just because their carbon emissions from transportation and electric use are exceptionally high.
Maybe one person's recycling or dedication to being a vegetarian on Tuesdays alone can't make this world a greener place, but thousands, millions of ones will. One drop in a bucket hardly makes a splash. But millions of individual drops make an ocean.