Who: Earth Hour (a global WWF climate change initiative where individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for action on climate change.) and Experience Project (EP) (the largest site for anonymously connecting and sharing common experiences).
What: Earth Hour and EP have teamed up to urge the public to get involved by sharing their support, stories, and practical tips on going green as part of Earth Hour’s annual event where millions of people spanning 64 countries ban together and turn off their lights for one hour as a statement against global warming. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum and the Coca Cola billboard in Times Square, will also stand in darkness, as symbols of hope for a cause that grows more urgent by the hour.
To show support for Earth Hour, EP will go dark. For every 100 points EP members pledge (points are earned by participating in challenges, posting stories etc.), the site will go dark for one second. The goal is to keep the site dark for as long as possible.
By visiting the EP links below, visitors will have the ability to get proactive in helping reverse climate change through various means such as: a 30 day challenge to turn off all unnecessary appliances, signing a petition to conserve energy, or playing trivia games where accrued points can be used to buy time to keep the EP homepage dark during the day of the event.
In addition, Earth Hour also has a Facebook application where members can earn “Earth Minutes” by sending messages to friends urging participation. The goal of the app. is to reach 60 friends to achieve 60 Earth Minutes.
When: March 23 through March 28, 2009
Where: http://www.experienceproject.com/index.php
Pledge to go dark: http://www.experienceproject.com/mk/earth_hour_pledge.php
Access the Earth Hour Facebook application: http://apps.facebook.com/ep-earthhour/