Once the purview of foodies and hippies, 'locavorism' is going mainstream
By Allison Linn
When Katherine Gray takes her kids to the grocery store, they can pick out as many apples and pears as their hearts desire. But bananas? Pineapples? Mangoes? Sorry kids, if they weren’t grown within 100 miles of Gray’s house in Portland, Ore., chances are they won’t make it into the grocery cart.
For years, the idea of eating only food grown locally and in season was reserved for upscale chefs like Alice Waters of Chez Panisse in Berkeley, Calif., or serious hippies living off the grid, while the rest of us didn’t think twice about gulping down blueberries from Chile or avocadoes from Mexico.
Recently, however, a small but devoted number of Americans have started to think a lot more about the origin of the food going into their grocery cart. Worried about the environmental impact of shipping food hundreds of miles, plus the dwindling fate of local farmers – and obsessed with the idea of eating really good food – these extreme eaters try to only buy food that is grown within a 100-mile radius of their own home.